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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Internet marketing and social network of Počítačová pohotovost s.r.o.
 Matějka, Martin ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Internet marketing and social network of Počítačová pohotovost s.r.o. Objective: Analysis of using social network Facebook in Internet Marketing company Počítačová pohotovost s.r.o., evaluation of corporate and client advertising campaigns presented on the social network Facebook. Methods: Qualitative research, analysis using of social networks Results: It was found that company Počítačová pohotovost s.r.o. use social network Facebook as an additional tool of internet marketing. Its use does not meet the full potential that social networks have, and there is space for further improvement. Keywords: internet marketing, social network marketing on social networks, social network Facebook
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"Fenomén ""virtuální závislost"" a střední odborné školství"
 Knížková, Ilona
The bachelor work topic will be handled phenomenon of "virtual dependency" at secondary vocational schools. The objective is to clarify the issue of virtual depen-dence on the social network Facebook and approach adolescence, including com-munication with potential risks of adolescent behavior. In the practical part is to find out if there is a potential threat of addictive behavior on social networking site Facebook. Used the questionnaire method. Data collection tool will be a questionnaire designed for reconnaissance surveys. Respondents are students first and fourth grades from the two-borných schools. Data from the questionnaires will be compiled for the use of statistical methods.
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